Live front-page performance dashboard

Challenge

EB.dk — the fourth most visited website in Denmark — needed a low-latency dashboard tracking site performance and individual front-page articles, used by editors to promote content and detect trends in visitor interest.

Solution

Scheduled extraction, statistical aggregation and a live web dashboard, deployed with scripted infrastructure.

• Data extraction. Existing databases queried at fixed intervals by scheduled scripts.
• Statistical aggregation. Article performance aggregated into time series and group measures for the front-end.
• Everywhere the editors are. Live visualisations of click-through statistics on mobile, desktop and the editorial-office big screen.

Results

• Dashboard running live 24/7 in the editorial office
• Scripted deployment on AWS
• User-friendly statistics for quick decisions