How Flowtale helped H. P. Therkelsen A/S automate booking requests and free employees to focus on what matters.
CLIENT
- H. P. Therkelsen A/S
SERVICES USED
Artificial Intelligence
Process Automation
Software Development
Employees can now spend less time on routine tasks and instead focus on value-creating activities such as customer service and proactive planning. This has increased both efficiency and job satisfaction.
- Ivonne, CCO at H. P. Therkelsen A/S

Challenge
H. P. Therkelsen A/S, a leading transport and logistics company, was handling all booking requests manually via email. Employees had to re-enter data across multiple systems, which was time-consuming and increased the risk of errors. The biggest challenge was the lack of structure and consistency in the incoming data — with potential typos, missing information, and duplicate work slowing down operations.
Solution
H. P. Therkelsen A/S needed a way to process a high volume of booking requests reliably, without growing the manual workload. By implementing Flowform, Flowtale's AI-powered process automation platform, the entire booking workflow was automated — from receiving the request to registering it in their systems.
Automated Data Extraction
Flowform reads incoming booking requests, extracts all key information such as sender, recipient, cargo details, and reference numbers, and converts it into structured, validated data — eliminating manual data entry.
Business Rules Applied Automatically
Business rules are enforced automatically at every step, catching inconsistencies and missing data before they reach the system. This dramatically reduces errors and the need for manual review.
Seamless System Integration
The solution integrates directly with H. P. Therkelsen A/S's existing systems, ensuring a smooth and reliable flow of data from unstructured email to their internal platforms — with full transparency throughout.
Results
With Flowform in place, H. P. Therkelsen A/S has transformed their booking process from a manual, error-prone workflow into a fast, scalable, and reliable operation. Employees can now focus on higher-value tasks instead of routine data entry.
Key impacts:
- Marked reduction in manual data entry across systems.
- Faster processing of booking requests with fewer delays.
- Better data quality and significantly fewer errors.
- Greater transparency and traceability in the booking process.
- Increased efficiency and employee job satisfaction.